I recently bought
Jessie Paul‘s
No Money Marketing. I have just started reading it and I liked how in the beginning itself she brings to focus the idea of identifying an eco-system. When you have a limited budget for marketing, you have to make sure that every paisa goes towards targeting a potential user. Other than the eco-system of your customers/marketers, there is another eco-system, one which drives you through your product development as a startup.
Work hours in a startup can be really quiet, especially when you and your team work from separate places. I never realized I would say it one day, but I miss the cubicles!! Well, I miss the chatter over the walls that comes with cubicles, the constant hopping over to discuss something, may it be the weekend’s plan or the recession.
I have to say that Twitter has been perfect for that! I have communicated with a range of people through this, photographers,journalists, authors, HR, bloggers, media, designers, startups, Bombayites, lawyers, comic geeks, movie geeks and just geeks :) Definitely a bigger range than I would sitting in the cubicles.
Twitter and the resultant ecosystem, I’ve found myself in has been very beneficial to Youpid. When I went looking for designers and a legal firm for Youpid, all I had to do was tweet about it and people chipped in with recommendations. Whereas, my usual Go-To for all queries, Google, proved to be quite inadequate for this purpose. It also brought me close to the active startup scene and I can get a variety of qualified opinions with regards to startups from a host of experienced folks. All this while sitting in my one person cube! :)
As Youpid gets closer to beta launch I wanted to give a shout out to everyone who gave Youpid a helping hand. A host of people who I’ve encountered at
Startup Saturday, Tweetups and just solely on Twitter.
Thanks to
@anandmisra,
@gkjohn for recommendations regarding legal firms, helped me narrow down on a firm.
And a holler to
@aslammemon who has designed Youpid’s logo and site!
Apart from these, a lot of people have sent in valuable feedback from time to time. Thanks All!
