Captain’s log : Day 9 : Seeing good response on Youpid, good number of sign-ups over the first week. Started the day with an interesting discussion on Twitter which covered arranged marriages, love marriage, the search for a partner, Youpid and much more. Perfect.


Primarily, this post is to address a question I’ve been asked a couple of times on Twitter. I felt it would make for a perfect blog post.


“Why doesn’t Youpid have Facebook or Orkut integration?”


I’m going to quote myself from a recent discussion I had regarding this:


Third party social network graphs always come with their own restrictions and limitations (privacy/depth). We are building our user’s social graphs focused specially for the purpose of matrimony, such that we can leverage it to offer several key offerings in the near future. Seeding the service, using an existing social graph would restrict us from offering a complete social matrimony experience to our users. Youpid’s proprietary search engine digs deeper to find relevant matches from our users’s social graph. Furthermore, it was important to us for Youpid’s matrimonial offering to be available to all consumers, regardless of their social networks preferences.


We want you to meet people like you, through people who you know and who know you the best. We want to give you the freedom of doing so at your discretion. We will plan to use Facebook integration in the near future, however, it was important for us to have our offering available to ALL.


Keep those sign-ups coming at www.Youpid.in


Long Live and Prosper \\//
I recently bought Jessie Paul‘s No Money Marketing. I have just started reading it and I liked how in the beginning itself she brings to focus the idea of identifying an eco-system. When you have a limited budget for marketing, you have to make sure that every paisa goes towards targeting a potential user. Other than the eco-system of your customers/marketers, there is another eco-system, one which drives you through your product development as a startup.


Work hours in a startup can be really quiet, especially when you and your team work from separate places. I never realized I would say it one day, but I miss the cubicles!! Well, I miss the chatter over the walls that comes with cubicles, the constant hopping over to discuss something, may it be the weekend’s plan or the recession.


I have to say that Twitter has been perfect for that! I have communicated with a range of people through this, photographers,journalists, authors, HR, bloggers, media, designers, startups, Bombayites, lawyers, comic geeks, movie geeks and just geeks :) Definitely a bigger range than I would sitting in the cubicles.


Twitter and the resultant ecosystem, I’ve found myself in has been very beneficial to Youpid. When I went looking for designers and a legal firm for Youpid, all I had to do was tweet about it and people chipped in with recommendations. Whereas, my usual Go-To for all queries, Google, proved to be quite inadequate for this purpose. It also brought me close to the active startup scene and I can get a variety of qualified opinions with regards to startups from a host of experienced folks. All this while sitting in my one person cube! :)


As Youpid gets closer to beta launch I wanted to give a shout out to everyone who gave Youpid a helping hand. A host of people who I’ve encountered at Startup Saturday, Tweetups and just solely on Twitter.


Thanks to @anandmisra, @gkjohn for recommendations regarding legal firms, helped me narrow down on a firm.


Thanks to @nimbupani, @limeice, @pollenbrains, who got in touch with me for my web design requirement.


And a holler to @aslammemon who has designed Youpid’s logo and site!


Apart from these, a lot of people have sent in valuable feedback from time to time. Thanks All!